GENERAFORMA is the vision of LORENZO NATALI, a landscape architect who fuses nature and code. Using algorithms, he shapes design that bridges organic forms and digital creation—generated and produced in Teramo, Italy.

DESIGN IS NOT DRAWN—IT IS GROWN

Through generative algorithms, technology becomes more than a tool; it becomes a creative force, much like nature itself. Just as a seed holds the code for a tree, our algorithms unfold into organic forms, shaping objects that evolve rather than being imposed. This deep synergy between nature and technology transforms computation into a generative act—design is no longer static but alive, rooted in the same principles that govern the natural world.

GENERAFORMA PHILOSOPHY: THE SECOND GENERATIVE ACT

Creation does not end with us. The second generative act belongs to you. Our philosophy invites you to see beauty where it is often overlooked—to collect the dry, the fallen, the forgotten. Not everything that withers has lost its meaning; not everything fragile is weak. In a world obsessed with perfect, fleeting blooms, we celebrate what endures—the resilience of time-worn textures, the poetry of imperfection, the silent strength of what remains.

It is not just your hands that complete the cycle—it is your vision, your generative act. Like nature itself, you do not merely arrange; you set the conditions for something to emerge. By gathering the dry and the fallen, you allow a new beauty to unfold—one shaped by time, transformation, and the silent logic of nature.

MATERIALS, INNOVATION & RESPONSIBILITY

Our commitment to biodegradable biocomposites ensures that every piece honours the earth’s cycles, where material and meaning converge in harmony. Each creation stands as a balance of innovation and responsibility, a testament to design that does not take but regenerates.

Ultimately, this GENERAFORMA philosophy bridges landscape wisdom and digital craft, inviting you to join an ever-evolving dialogue between algorithm and nature.

VISIT OUR STUDIO

GENERAFORMA’s working studio is open Monday–Friday in Teramo, at Via dei Mille 59.
We welcome visits by appointment. To schedule, please email us or call +39 347 812 7597.